In the last 10 years, around the world, there has been a shift in how enterprises approach the business of appearing to be eco-friendly. This is due to the movements that have occurred in society, with more people than ever before, pledging to live greener lifestyles, and more companies making it part of their ethos to do the same.
Being green is more imperative than ever before and this can be reflected in marketing. However, it can be a bit of a head-scratcher as to how you can promote your business using flyers or business cards whilst also remaining green…
Here are some key ways you can attract customers while staying eco-friendly.
Recycled Materials
First things first. If you are sending out flyers, business cards or pamphlets, the easiest way to stay green, is to have them printed on recycled paper (remember to mention the fact you’re using recycled material). It is by using sustainable materials and methods, that you connect with the growing number of people who are worried about the environment – showing you share their concerns. It will demonstrate that your company is taking proactive steps to help minimise the damage it makes to the natural world.
This will help you to entice more customers and support the planet, at the same time.
Online Marketing
Marketing online using websites and SEO, is a great way to promote your business without printing a single flyer. SEO – search engine optimisation, is in essence a bag of tools to help get your website onto the first page of search engine results. It draws more people to your site when they search for a product or service that you sell.
It is worth noting, that unless you have experience with SEO, it can be a tricky area to navigate. So, it’s usually better in the long-term, to invest in a marketing team. But it certainly is an eco-friendly way to promote your business.
Make Your Business Greener
So, you’ve got the recycled flyers and are using SEO and online marketing. How else can you market your business and stay sustainable? If your company has vehicles, aim to have cars or vans that are electric, or use solar energy to power your shop or store. Showcase your shop front with posters promoting the green options that your business uses. This will show customers that you are truly committed to making a positive impact on the environment.
Promote Locally
Backing local businesses, is another way to go green while promoting your business too. Many enterprises with similar ethics, promote one another’s stores, so by partnering with many local, eco-friendly vendors, you can market your own company at the same time. Just ensure that they are ethically sound before you agree to let them champion your company.
Support Eco-friendly Charities
Thousands of charities are eco-friendly. So, if you want to market your store, whilst also exhibiting your green ethos, why not aim to donate a percentage of your profits to the eco-friendly charity of your choice? You can showcase this sponsorship on your website, or even on your store receipts, to prove to customers, that you mean business when it comes to protecting the environment.